An imprint is the professional name you give your publishing company. To use one, you’ll need to buy your ISBN, instead of using a free one from a book distributor. Choose any name that resonates with you, like a personal name or a creative business title. You can also use your company name if you have one. Just be sure your imprint doesn’t infringe on existing trademarks.

Why does my imprint matter?

Establishing an imprint sets your work apart from other self-published titles. Books using free ISBNs are often labeled as “independently published” and can face distribution restrictions. Your imprint also provides an important level of professional polish when pitching to libraries, bookstores, and media outlets. Your imprint is a straightforward way to upgrade your branding and present your work with authority.

Read more on this topic here: “Everything You Need to Know About Imprints and ISBNs” from LaunchMyBook.com